People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your wants vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
L27 is the organization-building doctrine. The failure-mode of L27 is the cult-leadership pattern Greene describes — the operator should adopt the narrative-half (L27 ✓) and reject the cult-of-personality-half (L27 ✗). The Naval framing for the right version of L27: a clear product is a more sustainable cause than a cult leader; the people bought in are customers/sub-collaborators, not followers.
Greene's read on what Naval calls productize-yourself at scale. The application that's defensible: provide coherent narrative around work; the application that's not: manufacturing belief. The risk profile is asymmetric — high upside, costly down-side when the narrative becomes brittle.
productize-yourself at scale. The application that's defensible: provide coherent narrative around work;…
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