The Show Must Go On: A Founder's Operating Philosophy

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Christian von Koenigsegg treats 'the show must go on' as a core operating principle, not a cliché. When parts fail, deadlines slip, or prototypes explode, the response is never to freeze — it's to pivot instantly and solve it today or tonight. The philosophy combines resilience, improvisation, and a theatrical commitment to delivering excellence no matter the obstacles. For a five-person startup competing against Ferrari, Porsche, and McLaren, excuses are unaffordable. Problems aren't surprises; they're inevitable.

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