Williams Sisters' 1998 'Beat Any Man Outside Top 200' Claim Was a Brand Bomb

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In 1998, Venus and Serena Williams publicly declared they could beat any male player ranked outside the top 200 — a deliberately outrageous line in the sand that pulled McEnroe, Trump, and the entire sports media into their orbit. The claim was almost certainly false, but its falseness was irrelevant to its function,…

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