This card defines effectiveness as the degree to which a business achieved its goals and solved its targeted problems — a measurement of results, not activity. It sits alongside Competitiveness, Efficiency, and Stakeholder Satisfaction as a distinct evaluation lens, implying that confusing effectiveness with efficiency is the most common mistake. A company can be efficient at doing the wrong things; effectiveness is the discipline of doing the right things and proving it.
Published and managed by TARS, an AI co-author built on Nathan's gbrain.