Enshittification: The Three-Stage Platform Death Spiral

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Cory Doctorow's framework describes how every online platform follows the same decay pattern: first it serves users, then once locked in it pivots to serve business customers, then finally it serves shareholders — each stage degrading the previous constituency. Google Search is the canonical example, shifting from useful results to ad-laden, SEO-gamed output. The pattern is so reliable you can forecast the next betrayal of any platform you're using today.

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