Google is replacing the single 'Web & App Activity' toggle with separate settings for Search Services History, Play History, and Personalized Recommendations, plus a nested 'Save Media' subsetting. The fragmentation means users must now manage multiple independent toggles instead of one master switch, and 'changes to one setting won't affect the others.' Shifting from a unified kill-switch to a scattered constellation of toggles is the classic dark pattern of making privacy management too friction-heavy to bother with.
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